Over 300 million people worldwide use Instagram on a daily basis. Nearly half of those users follow some sort of business. It's no wonder businesses are jumping at the opportunity to use Instagram to advertise their business and increase brand awareness!
Perhaps you have tried making a business account on Instagram but you haven't had much success. What can you do to start reaching potential customers? Here are 5 tips on getting more exposure for your business on Instagram.
1. Use Hashtags
Hashtags are an essential part of the Instagram ecosystem, as it allows users to find posts specifically related to what they are looking for. Instagram allows up to 30 hashtags per post, and you can utilize each and and every one of them to maximize the number of people that will be searching for your content. Be sure to use hashtags that are directly related to your post, and think about what your customers will be searching for. It's a best practice to research your hashtags before using them. A hashtag that is underused probably won't be searched for by many people, while a hashtag that is widely used will be seen by the masses. Do a quick search to see how many people are using the hashtag you want to use.
Tip: You can post hashtags in a separate comment below your original comment and your post will still show up when people search for it.
2. Finish your profile